Sports Marketing Quiz

Sports marketing involves all of the marketing activities designed to satisfy the needs and wants of the sports consumers.

• True

• False

The people who are impacted by a project in any way are called:

• Workers

• Team Members

• Stakeholders

• Customers

What are the three elements of the event triangle?

• Product, price, place

• Price, teams, managers

• Spectators, sponsors, participants

• Sponsors, managers, price

At what stage in the Product Life Cycle would a business with a new and innovative product line expect to experience the greatest increase in sales?

• Maturity

• Decline

• Growth

• Introduction

Which of the following is NOT an example of the event triangle?

• The Football Team - Nike - Fans

• The Monarchs - Nike - Mr. Kohlasch

• Briar Woods Volleyball - Under Armour - Parents

• Price - The Boston College Eagles - Promotion

Bill works as a Sports Broadcaster. His career is in the area of:

• Marketing research

• Operations management

• Professional selling

• Marketing communications

To help her remember the most important points of her business presentations, Isabella likes to use:

• Story boards

• Flash cards

• Note cards

• Memo boards

What advantage do distribution channel members have in using satellite technology?

• Provide transportation flexibility

• Increases manufacturing outputs

• Ensures accurate order processing

• Offers real-time shipment tracking

Written communications in business should:

• Use long, informative sentences

• Be clear and easy to understand

• Use technical language

• Be totally impersonal

Baseballs purchased by an individual are an example of a(n) ________ good.