Costs and Market Segmentation Quiz

Which one of the following is an example of a variable cost?

• Insurance

• Packaging

• Rent

• Salaries

Which one of the following could be used to identify a market segment?

• Demographics

• Inflation

• Marketing mix

• Revenue

Which two of the following are examples of a service?

• Birthday cake

• Fitness class

• Mobile phone

• Newspaper

• Train journey

Which two of the following are examples of cash inflows?

• Bank loan

• Insurance

• Raw materials

• Receipts

• Wages

Which one of the following is a definition of insolvency?

• A) A product becoming obsolete

• B) Business failure due to unpaid debts

• C) Generating high levels of revenue

• D) Understanding the business environment

What year was Little Movers founded?

• 2005

• 2007

• 2010

• 2012

What does Little Movers specialize in besides preschool dance and movement classes?

• Cooking classes

• Music lessons

• Themed birthday parties

• Art workshops

Why did Melanie originally start Little Movers?

• To create a large business

• To work with her children

• To have independence while her children were at school

• To travel more

What additional support do franchisees of Little Movers receive?

• Financial aid

• Lesson plans each month

• Free advertising

• Equipment supplies

Which countries outside of England has Little Movers had enquiries from about opening franchises?

• USA and Canada

• Australia and New Zealand

• Poland and Dubai

• Germany and France