Exam Preparation 2.1

A company has determined that their typical customer hears about their product from their social media network then gives the company the website and then makes a purchase. What type of conversion attribution model is this?

• paid advertising

• Brand awareness

• Multi source

• Immediacy

Stewart is the social media risk manager for an international drone enthusiasts Association. He has notice various chapters around the world using images and copyrighted materials. What should Stewart do to ensure the association social media sites are following their various legal regulations internationally? (Concept)

• Require users to accept a term of use license and privacy policy before they can post any content.

• Ambiguous policies regarding company information an employee use of social media.

• Personal social media usage can have a negative impact on the company's reputation.

• Post responses to the messages explaining the problem and when it will be resolved.

A major winter storm has closed a national park. The park service posts the closure on its website and on their social media sites. Several park visitors responded asking for evacuation assistance. What is this behavior known as?

• Amplification

• Crowdsourcing

• Crowdshaping

• Data Exploration

Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign up for their monthly Email newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?

• Use descriptive headlines and tags that give users as much information as possible.

• Use images that are optimized for each social media platform.

• Post the same images each time the information is posted for brand consistency.

• Tailor different variations of the message for each platform.

Danny is the social media manager of a privately owned men’s golf social media site. When an individual signs up on the site they must agree to the terms of use and privacy policies before being allowed to create a profile or post. These policies provide Danny's organization with the ability to collect and use data about the users, like their interests. Which of the following would be an inappropriate use of this information? (Content)

• Images of meal kit packages and assembled meals previews of recipes and suggested serving ideas.

• Negative posts by staffers on their personal social media sites could damage the station's reputation.

• The owner of this site uses the contact information to sell them services from other companies he owns.

• Personal social media usage can have a negative impact on the company's reputation.

When leading a team in a quarterly review of social media strategies, the process may involve adjusting goals and changing some strategies. What process is your team executing?

• Social media mining

• Social Media Optimization (SMO)

• Search Engine Optimization (SEO)

• Return on Investment

Why is it important for an organization to use the same name, username, and email address across multiple social media platforms?

• Reach, Relevance and Resonance

• It improves brand recognition

• It allows you to properly scale up social media use

• Identify the target audience

A catering company, specializing in birthday banquets, wants to share images, short videos, and menu ideas from events they have completed. What kind of social media platform would be best for this organization?

• Photo oriented sites, such as Instagram or Pinterest

• A gourmet food truck selling upscale sandwiches

• A visual image that also provides representations of data

• Content sharing sites, such as Facebook or Instagram

What is the process of cleaning, organizing, analyzing, and extracting meaningful patterns from social media data, resulting from social interactions?

• Conversion Attribution

• Social Media Mining

• Collaboration between owners, executives, and employees

• Return on Engagement

James is creating a social media strategy plan to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan is he in?

• It allows you to connect with their audience

• Identify the target audience

• Reach, Relevance, and Resonance

• Identify threats and Weaknesses