Technical Terms - Internet (A-Z) - Direct Digital Marketing

What is Direct Digital Marketing (DDM)?

• Marketing done through physical means

• Marketing done through social media only

• Marketing done exclusively through digital means

• Marketing done through both physical and digital means

What are the primary channels of direct digital marketing?

• Billboards and flyers

• Newspapers and magazines

• E-mail and the Web

• Television and radio

How can companies save money by using e-mail marketing?

• By sending physical brochures

• By using junk mail filters

• By reducing mailing costs

• By sending unsolicited messages

What is the term used for unwanted electronic junk mail?

• Malware

• Spam

• Scam

• Phishing

How do companies drive visitors directly to their website through Web marketing?

• By using banner ads and text links

• By using radio commercials

• By using television advertising

• By sending physical mailers

What benefit does contextual ad placement services like Google AdSense provide?

• Attracting irrelevant visitors

• Driving visitors away from the website

• Targeting ads on pages with relevant content

• Placing ads randomly on any website

What has revolutionized the marketing industry in the past few years?

• Print advertising

• Digital communications

• Television commercials

• Billboard ads

Which other mediums have been used for Direct Digital Marketing apart from e-mail and the Web?

• Mobile phones and video games

• Newspapers and magazines

• Radio and billboards

• Television and brochures

What is the term used for unwanted electronic junk mail?

• Phishing

• Malware

• Spam

• Scam

What option do companies offer in their mailings to allow users to remove themselves from the mailing lists?

• Unsubscribe

• Resubscribe

• No option provided

• Subscribe