《天净沙·秋思》+广告语言+AIDA理论
Authored by Conan Fu
Other
1st - 5th Grade
Used 2+ times
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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
广告理论AIDA指的是
Attention注意
Interest兴趣
Desire购买欲望
Action购买行动
Attendance到场
Interest兴趣
Delight快乐Appliance应用
Attraction吸引力
Information信息
Detention处罚
Alternative选择
Action行动
Interest兴趣
Deadline期限
Appointment约定
2.
FILL IN THE BLANK QUESTION
1 min • 1 pt
枯藤老树昏鸦，______。
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“断肠人在天涯”中的“断肠人”指的是
伤心的人，多指游子
肠子断了的人，多指病人
来自断肠的人
不喜欢吃腊肠的人
4.
FILL IN THE BLANK QUESTION
1 min • 1 pt
与关汉卿、郑光祖、白朴并称“元曲四大家”，创作了《天净沙·秋思》的人是___
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
平面广告的文案通常包括标题、___、正文和__。
广告语/标语；
随文/附文
小标题；
随文/附文
广告语/标语；
注释
图片；
宣传语
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
广告标题包含以下几种类型
新闻式标题
祈使式标题
问题式标题
名称式标题
保证式标题
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“谁能帮您一站式解决宽带服务问题？”属于哪种类型的标题？
新闻式标题
祈使式标题
问题式标题
名称式标题
保证式标题
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