Sales Promotion Quiz

What is the primary goal of sales promotion?

• Expand distribution channels

• Improve product quality

• Stimulate consumer purchasing

• Increase brand awareness

Which of the following is NOT a short-term incentive used in sales promotion?

• Product quality improvement

• Coupons

• Contests

• Discounts

What is the main target of trade promotion?

• Retailers, wholesalers, and distributors

• Competitors

• Government agencies

• Consumers

What type of promotional activities are targeted directly at consumers?

• Consumer sales promotion

• Budgeting

• Sampling and Couponing

• Trade promotion

What does sampling involve in consumer sales promotion?

• Organizing launch events

• Offering free samples of a product

• Distributing coupons

• Running advertising campaigns

What does couponing involve in consumer sales promotion?

• Offering free samples of a product

• Increasing budgetary allocations

• Distributing coupons for discounts

• Running advertising campaigns

What does budgeting refer to in the context of promotions?

• Increasing product quality

• Expanding distribution channels

• Launching new products

• Allocating more financial resources towards promotional activities

What is a trend mentioned in the text related to sales promotion?

• Virtual reality technology

• Augmented reality technology

• Artificial intelligence technology

• Blockchain technology

What is the example given for increased budgetary allocations to promotions?

• Offering discounts to existing customers

• Launching a new product without any promotions

• Reducing promotional activities

• Increasing budget for promotions to launch a new smartphone model

What type of experiences does augmented reality technology offer for products?

• Virtual try-on experiences through a mobile app

• Physical try-on experiences

• In-store shopping experiences

• Online shopping experiences