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What risks are associated with merchandising opportunities for sports and events?

• Limited revenue potential
• Overstocking merchandise
• Decreased brand visibility
• Increased fan engagement

What is the main advantage of using branded merchandise for sports/events?

• Decreased fan engagement
• Increased revenue from merchandise sales
• Limited brand exposure
• Higher operational costs

How can merchandising opportunities be determined for a sport/event?

• By ignoring market trends
• By limiting merchandise options
• By analyzing audience preferences
• By randomly selecting products to sell

What are some examples of merchandising opportunities for sports and events?

• Selling tickets
• Hosting live music performances
• Offering branded merchandise
• Providing food and beverages

What factors should be considered when choosing merchandising options for a sport/event?

• Local government regulations
• Traffic congestion
• Audience demographics
• Weather conditions

How do goods and services required for an event vary based on different factors?

• They remain constant regardless of the event type
• They are influenced by audience size and preferences
• They are not affected by budget constraints
• They are determined solely by the event organizer

Why is maintaining and building fan support important for sports events?

• To attract sponsors
• To increase ticket prices
• To enhance the overall fan experience
• To reduce operational costs

What is the significance of viral marketing in marketing strategies?

• It can reach a large audience quickly
• It requires a large marketing budget
• It guarantees immediate sales
• It relies on traditional advertising methods

What are some principles of viral marketing?

• Limited audience reach
• Slow and gradual growth
• Consistency and predictability
• Engagement and shareability

How can viral marketing strategies be developed effectively?

• By targeting a small, niche audience
• By creating engaging and shareable content
• By avoiding social media platforms
• By using traditional marketing techniques