PRINCIPLES OF HUMAN SERVICES FINAL S2

Which of the following is NOT affected by marketing?

• The locations you shop

• The items you purchase

• The product regulations

• The use of the products

Marketing, put simply, attempts to do which of the following?

• Get people to buy things they do not need

• Make people love spending money

• Hide any flaw a product or service has

• Satisfy people’s needs

When the marketing concept is used to make all business decisions, how many functions does marketing serve?

• Four

• Seven

• Twelve

• Fifteen

Which of the following is distribution focused on when thought of as a function of marketing?

• Filling a quota of stores with products

• Using persuasion to sell as many products as possible

• Getting products to the best place for customers to locate and obtain them

• Making people understand how useful a product is

Which of the following descriptions accurately describes the difference between promotion and selling?

• Promotion indirectly communicates the value of a product and selling is directly communicating with customers

• Promotion is increasing sales numbers and selling is maintaining sales numbers

• Promotion is directly communicating with customers and selling indirectly communicates the value of a product

• Promotion is maintaining sales numbers and selling is increasing sales numbers

When a company uses the mass marketing technique, what are they primarily focusing on?

• Distributing marketing equally over a long period of time

• Targeting a specific group of customers

• Aiming marketing at everyone without consideration of differences among people

• Focusing only on high-income groups

What does market segmentation primarily involve?

• Dividing the market based on random choices

• Grouping customers based on their geographical locations only

• Dividing the mass market based on shared characteristics

• Ignoring the differences among market segments

Which of the following is NOT a method of market segmentation discussed in the material?

• Geography

• Demographics

• Psychographics

• Randomly

What defines a target market according to the material?

• Any group that has been exposed to the product's marketing

• The specific group for which a business’s products, services and marketing efforts are intended

• A large group of consumers with varying preferences

• A temporary focus group used for initial marketing tests

Why is it important for companies to identify their target market, according to April Bell?

• To minimize marketing costs

• To avoid public annoyance with ads

• To ensure the product feels exclusive

• Because every product is not for everyone