2nd Semester Exam 2024

2nd Semester Exam 2024

10th Grade

41 Qs

quiz-placeholder

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2nd Semester Exam 2024

2nd Semester Exam 2024

Assessment

Quiz

Business

10th Grade

Medium

Created by

Gerry Moses

Used 15+ times

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41 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketers draw samples for the purposes of

primary research
secondary research.
final decision-making.
product development.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The method for selecting sampling units out of the target population is the

stratum.
sample design.
sample size.
skip interval.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which probability design allows marketers to study distinct groups within the target population?

Simple random sampling
Systematic random sampling
Cluster sampling
Stratified random sampling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following sample designs draws data from the knowledge of experts:

Judgment sampling
Referral sampling
Simple random sampling
Systematic random sampling

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Interviewer mistakes are examples of

random sampling.
secondary research.
non-sampling errors.
sampling errors.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT true about pricing?

It signals the value of a product or service.
Pricing must benefit both the seller and the buyer.
Price is the advertising expense associated with a product.
Price is part of the marketing mix.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_______ is/are one element of the five critical Cs of pricing that is selected to maximize the profit of intermediaries.

Customers
Competition
Compatibility
Channels of distribution

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