2nd Semester Exam 2024

Marketers draw samples for the purposes of

• primary research
• secondary research.
• final decision-making.
• product development.

The method for selecting sampling units out of the target population is the

• stratum.
• sample design.
• sample size.
• skip interval.

Which probability design allows marketers to study distinct groups within the target population?

• Simple random sampling
• Systematic random sampling
• Cluster sampling
• Stratified random sampling

Which of the following sample designs draws data from the knowledge of experts:

• Judgment sampling
• Referral sampling
• Simple random sampling
• Systematic random sampling

Interviewer mistakes are examples of

• random sampling.
• secondary research.
• non-sampling errors.
• sampling errors.

Which of the following is NOT true about pricing?

• It signals the value of a product or service.
• Pricing must benefit both the seller and the buyer.
• Price is the advertising expense associated with a product.
• Price is part of the marketing mix.

_______ is/are one element of the five critical Cs of pricing that is selected to maximize the profit of intermediaries.

• Customers
• Competition
• Compatibility
• Channels of distribution

In which step of the process for establishing pricing policies does a company conduct a PESTLE analysis?

• Estimating demand
• Estimating costs
• Analyzing the external environment
• Setting pricing strategies and tactics

The _______ for products and services offered by a competitor that are similar to another company’s products can influence the elasticity of demand.

• income
• availability of substitutes
• availability of competitors
• time

Which of the following tools can marketers use to estimate demand for their products?

• Demand curve
• Supply curve
• Pricing modeling
• Demand elasticity