Technical Terms - Internet (A-Z) - Influencer

What is the main role of an influencer?

• Creating social media platforms

• Developing software products

• Managing financial investments

• Promoting products via social media

What is the key qualification for an influencer?

• Being a celebrity

• Being a professional athlete

• Having a verified account

• Having a large number of followers

How do some influencers build their follower base?

• By paying for followers

• By using bots

• By deleting posts regularly

• By posting engaging content

What must an influencer have in their field of influence?

• Social media followers

• Celebrity status

• Expertise or authority

• High school diploma

What do companies often require from influencers in contracts?

• To stop posting on social media

• To delete all previous posts

• To post only once a month

• To use specific words or hashtags

What did the Federal Trade Commission (FTC) institute in 2017 for influencers?

• Rules for posting on Instagram

• Rules for deleting posts

• Rules for promoting brands online

• Rules for using hashtags

Which platform is NOT commonly used by influencers?

• Instagram

• Twitter

• Facebook

• YouTube

What type of expert may recommend specific hardware and software products?

• Fitness expert

• Technology expert

• Food expert

• Fashion expert

What may companies pay influencers for regarding brand launches or local events?

• To delete all previous posts

• To post only once a month

• To stop posting on social media

• To post a series of promotional content

What is a common way for companies to promote brand launches or local events?

• Paying influencers for a single post

• Paying influencers to delete posts

• Paying influencers to stop posting

• Paying influencers for ongoing promotional posts