ITELECT4 - IPTII QUIZ # 2

It encompasses all marketing efforts carried out through digital channels and technologies.

• Digital Marketing

• Advertising

• Electronic Marketing

• Telemarketers

Focuses on optimizing a website's content, structure, and visibility to improve its organic search.

• Digital Markeing

• Search Engine Optimization (SEO)

• Machine Learning

• Artificial Intelligence

A marketing focuses on creating and distributing valuable and relevant content, such as blog posts, articles, videos, infographic, and eBooks, to attract and engage an audience.

• Digital Marketing

• Paid Advertisement

• Social Media Marketing

• Content Marketing

Is a performance-based marketing technique where businesses reward _________ for driving website traffic or sales.

• Mobile Marketing

• Affiliate Marketing

• Digital Marketing

• Customer Loyalty Program

The plan should demonstrate a clear understanding of the company's goal and how the digital marketing strategies support those objectives.

• Alignment with Objectives

• Clarity and Organization

• Creativity and Innovation

• Practically and Feasibility

Case Study Analysis involves examining a real-world scenario or situation in depth to understand the underlying issues, identify potential solutions, and make informed recommendations.

• Feedback and Recommendations

• Manuscript

• Case Study

• Case Analytics

This case study used a combination of primary and secondary research methods. Primary data was collected through surveys and interviews. Secondary data was obtained from industry reports, competitor analysis, and online sources to gain insights into the digital marketing landscape.

• Methodology

• Pedagogy

• System Analytics

• Pre-survey questions

Includes any additional supporting materials, data, charts, or graphs that are relevant to the case study analysis.

• Appendices

• References

• Study Documentation

• Sample Documentation

Is a tangible item that is put on the market for acquisition, attention, or consumption.

• Product

• Service

• Insurance

• Software

Is an intangible item, which arises from the output of one or more individuals.

• Product

• Service

• Insurance

• Software