Price & Place

One disadvantage to a producer of using a wholesaler instead of dealing with a retailer is:

• the producer has many more firms to deal with
• the wholesaler’s profit will raise prices of the product
• the producer will have to make many more deliveries
• the producer will have to hold a higher level of stocks.

One disadvantage of the channel of distribution: Producer - Wholesaler - Retailer -Consumer is

• the profit taken by intermediaries helps to keep prices low
• the producer loses control over how the product is marketed
• the producer has to hold high stocks of the finished goods
• consumers find it hard to return faulty goods to the firm

Products sold over the internet will use which of the following channels of distribution?

• Producer - Consumer
• Producer - Wholesaler - Retailer - Consumer
• Producer- Agent - Retailer - Consumer
• Producer - Retailer - Consumer

What can location decisions have a big impact on?

• Costs

• Revenues

• Costs and Revenues

Which 'place' factor is being described here?

Having the right access to good communications, utilities, and transport links

• Finance

• Resources

• Exclusivity

• Infrastructure

• Footfall

Which 'place' factor is being described here?

Businesses will need to ensure they have sufficient and suitably trained people nearby to employ.

• Infrastructure

• Competitors

• Exclusivity

• Employees

• Footfall

A ______ performs the function of ‘breaking bulk’, which means the ________ buys products from manufacturers in large quantities and then divides up the stock into much smaller quantities for retailers to buy.

• Agent

• Producer

• Wholesaler

• Retailer

What is the main focus of PLACE in the marketing mix?

• Distribution

• Price

• Product

• Promotion

What is the main focus of the marketing mix element 'Place'?

• How the product is priced for consumers

• How the product is designed for consumers

• How the product is distributed to make it available to consumers

• How the product is promoted to consumers

Which distribution channel involves manufacturers selling their products directly to the consumer?

• Distribution channel 1 – Direct to consumers

• Distribution channel 2 – Using a retailer as the only intermediary

• Distribution channel 3 – Using a wholesaler and retailer as intermediaries

• Distribution channel 4 – Using an additional intermediary such as an agen