SEM Chapter 5 Test Review

SEM Chapter 5 Test Review

11th - 12th Grade

•

35 Qs

quiz-placeholder

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SEM Chapter 5 Test Review

SEM Chapter 5 Test Review

Assessment

Quiz

•

Business

•

11th - 12th Grade

•

Medium

Created by

Morgan Keck

Used 39+ times

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35 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first step in marketing research is to collect the data.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

After marketing data is gathered, researchers will look for patterns in the data and draw conclusions based on those patterns.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Even data-driven decisions must be balanced with common sense and ethics.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first step for market research is to:

analyze current conditions

collect the data

discover and define the problem

analyze and report the data

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Collecting and sorting data

is tedious work

is time consuming

becomes easier using spreadsheet and database software programs

all of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Statistics gathered through valid research is called

descriptive data

hard data

primary data

soft data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the final step for marketing research?

analyze current conditions

implement and evaluate the results

collect the data

develop the process for data collection

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