SEM Chapter 5 Test Review

The first step in marketing research is to collect the data.

• True

• False

After marketing data is gathered, researchers will look for patterns in the data and draw conclusions based on those patterns.

• True

• False

Even data-driven decisions must be balanced with common sense and ethics.

• True

• False

The first step for market research is to:

• analyze current conditions

• collect the data

• discover and define the problem

• analyze and report the data

Collecting and sorting data

• is tedious work

• is time consuming

• becomes easier using spreadsheet and database software programs

• all of the above

Statistics gathered through valid research is called

• descriptive data

• hard data

• primary data

• soft data

What is the final step for marketing research?

• analyze current conditions

• implement and evaluate the results

• collect the data

• develop the process for data collection

What is the second step for market research?

• discover and define the problem

• analyze current conditions

• develop the process of data collection

• collect the data

What is the third step for market research?

• discover and define the problem

• analyze current conditions

• develop the process of data collection

• collect the data

What is the fourth step for market research?

• discover and define the problem

• analyze current conditions

• develop the process of data collection

• collect the data