Technical Terms - Internet (A-Z) - RPM

What does RPM stand for in online advertising?

• Cost Per Mille

• Revenue Per Minute

• Cost Per Minute

• Revenue Per Mille

How is RPM calculated?

• From ad views and overall revenue

• From ad impressions and overall revenue

• From ad clicks and overall revenue

• From ad conversions and overall revenue

What is the standard rotational speed of a 3.5" hard drive in a desktop computer?

• 5,400 RPM

• 7,200 RPM

• 10,000 RPM

• 15,000 RPM

What is the difference between Page RPM and Impression RPM?

• Page RPM measures revenue from 1,000 ad views, while Impression RPM measures revenue per 1,000 impressions of a specific ad unit

• Page RPM measures revenue per 1,000 impressions of a specific ad unit, while Impression RPM measures revenue from 1,000 ad impressions

• Page RPM measures revenue per 1,000 ad impressions, while Impression RPM measures revenue from 1,000 ad views

• Page RPM measures revenue from 1,000 ad impressions, while Impression RPM measures revenue per 1,000 impressions of a specific ad unit

What does eCPM stand for in online advertising?

• Exact CPM

• Enhanced CPM

• Extra CPM

• Effective CPM

If a website gets 10,000 page views each day and the page RPM is $5.00, how much advertising revenue will the website produce per day?

• $10

• $20

• $50

• $30