SM - recap Day 3

All businesses should have their own media so that they can control their communication to their target audiences. Which of these is "Owned Media"?

(you can choose more than 1 answer)

• Company reviews on Tripadvisor

• Company ads running on Google

• Company FB page

• Company sponsored article on Straits Times

Which of these is NOT a benefit of User-Generated Content (UCG)?

• consumers are more likely to follow the recommendations of influencers

• posts from customers get more like, shares and comments

• consumers trust contents from other consumers more than company ads

• user-generated contents help to put company in a good light

Esther is planning UGC to launch her company's new Heinz Garlic Chili Sauce. She should ...

(you can choose more than 1 answer)

• reward customers for sharing recipes

• leverage on ieatishootipost for blog posts

• create product demonstration videos

• encourage customer reviews

In today's age, customers testimonials is the new "word of mouth" (WOM). Is this TRUE or FALSE?

• True

• False

What is a potential risk of using generative AI for social media content creation?

• AI-generated content may unintentionally spread misinformation

• AI always ensures 100% accuracy and reliability

• AI eliminates the need for content moderation

• AI-generated posts are automatically optimized for every audience

What is a best practice when using generative AI for social media content?

• Posting AI-generated content without human intervention

• Reviewing and editing AI-generated content before posting

• Relying solely on AI for all content creation

• Ignoring audience feedback since AI predicts engagement accurately

Elon Musk wants to encourage brand advocacy for Tesla in UK. What should he do?

(you can choose more than 1 answer)

• Actively seek out loyal Tesla fans

• Reward customers who give positive testimonials

• Create a branded hashtag so that customers can include when they post on IG

• Create more Tesla videos and post on company website and social media channels

How can companies leverage on the rising popularity of eSports to market their brands?

• Become a brand sponsor for World Cup

• Collaborate with the organizer of an international video gaming tournament

• Engage a famous sportsman/ sportswoman to wear company branded attire

• Sponsor MediaCorp live-streaming of Olympics