Unit 110 Task A

What are five types of promotional materials commonly used by travel and tourism organizations?

• Brochures, leaflets, magazine and newspaper advertisements, posters, window cards

• Emails, social media posts, TV commercials, radio ads, billboards

• Online banners, flyers, promotional emails, discount coupons, loyalty cards

• Press releases, sponsorship deals, promotional events, exhibitions, webinars

Why is it important for different organizations to use varied methods of promotion?

• Cost, customer type, location

• Brand image, legal requirements, product availability

• Competition, market saturation, economic conditions

• Technological advancements, cultural differences, management decisions

Which types of customers are promotional materials typically aimed at?

• Groups, specific age groups, ethnic groups, singles, special interest

• New customers, loyal customers, local customers, international customers

• High-income, middle-income, low-income, no-income groups

• Men, women, teenagers, seniors

What are two key features of promotional materials?

• Layout, design, color, objective

• Durability, cost-effectiveness, availability, scalability

• Customizability, user-friendliness, eco-friendliness, adaptability

• Visibility, attractiveness, informativeness, uniqueness

What is one strength and one weakness of promotional materials?

• Strength: Eye-catching; Weakness: May not attract target audience

• Strength: Cost-effective; Weakness: Limited reach

• Strength: Wide reach; Weakness: High cost

• Strength: Customizable; Weakness: Time-consuming to produce

Why is it crucial to plan the production of promotional materials?

• To ensure budget is met and materials target the correct customer type

• To avoid legal issues and ensure timely distribution

• To coordinate with marketing campaigns and sales objectives

• To utilize resources efficiently and maximize ROI

What are the three stages in the production of promotional materials?

• Plan requirements, follow plans to produce materials, meet deadlines

• Design, test, and launch

• Conceptualization, implementation, evaluation

• Budgeting, scheduling, executing

What are two key features of a promotional display?

• Must clearly identify the product or service and be eye-catching

• Should be cost-effective and easy to assemble

• Needs to be durable and weather-resistant

• Should be interactive and technologically advanced