Unit 110 Task A
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Ruth David
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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are five types of promotional materials commonly used by travel and tourism organizations?
Brochures, leaflets, magazine and newspaper advertisements, posters, window cards
Emails, social media posts, TV commercials, radio ads, billboards
Online banners, flyers, promotional emails, discount coupons, loyalty cards
Press releases, sponsorship deals, promotional events, exhibitions, webinars
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important for different organizations to use varied methods of promotion?
Cost, customer type, location
Brand image, legal requirements, product availability
Competition, market saturation, economic conditions
Technological advancements, cultural differences, management decisions
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which types of customers are promotional materials typically aimed at?
Groups, specific age groups, ethnic groups, singles, special interest
New customers, loyal customers, local customers, international customers
High-income, middle-income, low-income, no-income groups
Men, women, teenagers, seniors
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are two key features of promotional materials?
Layout, design, color, objective
Durability, cost-effectiveness, availability, scalability
Customizability, user-friendliness, eco-friendliness, adaptability
Visibility, attractiveness, informativeness, uniqueness
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one strength and one weakness of promotional materials?
Strength: Eye-catching; Weakness: May not attract target audience
Strength: Cost-effective; Weakness: Limited reach
Strength: Wide reach; Weakness: High cost
Strength: Customizable; Weakness: Time-consuming to produce
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it crucial to plan the production of promotional materials?
To ensure budget is met and materials target the correct customer type
To avoid legal issues and ensure timely distribution
To coordinate with marketing campaigns and sales objectives
To utilize resources efficiently and maximize ROI
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the three stages in the production of promotional materials?
Plan requirements, follow plans to produce materials, meet deadlines
Design, test, and launch
Conceptualization, implementation, evaluation
Budgeting, scheduling, executing
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