Understanding Platform Business Models

What do platforms primarily connect?

• Various industrial products

• Two or more mutually dependent groups

• Different types of software

• Multiple government agencies

Which company is mentioned as an example of a platform connecting riders with drivers?

• Amazon

• Airbnb

• Lyft

• Uber

What is the primary role of platforms in a business context?

• Facilitate the exchange of value

• Operate industrial machinery

• Provide financial loans

• Produce physical goods

Which of the following is NOT a characteristic of a platform business model?

• Allowing exchange of goods or services

• Owning the means of production

• Facilitating multi-directional value exchange

• Connecting consumers and producers

What type of businesses dominated before the internet?

• Sole proprietorships

• Linear businesses

• Circular businesses

• Digital businesses

Which of the following companies is NOT listed as a linear business?

• eBay

• General Motors

• US Steel

• ExxonMobil

How does value flow in a linear business?

• Internally only

• One direction

• In multiple directions

• Externally only

What does a platform business model primarily create?

• Financial assets

• Physical products

• Corporate laws

• Means of connection

What happens when a platform adds a new user?

• The user's data is not used

• The user only interacts with the platform

• The user decreases the platform's value

• The user adds potential new relationships with every other user

What is the effect of more users joining a platform?

• Increases the value of the platform for each user

• Decreases the value of the platform for each user

• Reduces the platform's operational capabilities

• Has no effect on the platform's value