BMK20603 (C8) - Broadcasting Media Valuation

Televisyen is unique in its ability to combine __________, __________, __________ and __________.

• colour

• motion

• content

• sound

• visual image

The characteristics offered by televisyen advertising provides opportunities for companies to __________.

• generate website traffic and deliver specific marketing messages to the right customers

• running an ad for your business in a print or digital publication

• develop most creative imaginative advertising appeals of any medium

• help their salesperson meets a potential buyer or buyers face-to-face with the aim of selling a product or service

Choose from the followings the limitations of using television advertisement?

• Customer did not have anything tangible to examine.

• Smaller segments may have no options for selections.

• Viewers' were provided with activities that can allow them to be involve with the commercial program.

• The content was blury and not focused which creates miscommunication in message.

Which of the following is NOT an example that portrays as a tactic to hold viewers attention on commercial

• K-drama "Under the Queen's Umbrella" sharing some bits of its next episode at the end of the current show.

• Radio DJ promoting WONDA, local coffee drinks brand while on air.

• Jihan Musa, Gegar Vaganza host promoted Farm Fresh drinks during the live telecast in Astro.

• Proton Axia launches it new model in Mid Valley convention.

Because of its ability to reach large audiences in a cost-efficient manner, TV is a popular medium among companies selling mass-consumption products. Which companies use TV frequently for their advertising messages?

• Packaged goods companies

• Car makers

• Retailers

• Property companies

What would be the basic desicions need to be made by advertisers in allocating TV media budget?

• Network

• Coverage

• Spot & local

• Segments

Choose the CORRECT characteristics of network advertising.

• Purchase transactions are simplified.

• Local firms, such as banks, retailers, and auto dealers, use this type of advertising to reach their local geographic markets.

• Non-network advertising done by a national advertiser,

• Affiliated stations are linked.

___________ are shows that are sold or distributed on a station-by-station, market-by-market basis.

• Spot broadcasts

• Televised advertorials

• Participation programs

• Affiliate programs

• Syndicated programs

Which is the following is the CORRECT type of syndicated programs?

• Over-run syndication

• Of-network syndication

• Barter syndication

• Station-in return syndication

Popular shows like Live with Regis & Kelly and The Jerry Springer Show is an example of __________ type of syndication program.

• First-run syndication

• Over-network syndication

• Advertiser supported syndication

• Barter syndication