DISTRIBUTION’S STRATEGY

A company is considering distribution channels for its product. They want to reach as many potential customers as possible. Which option is the best choice?

• A. Exclusive distribution through selected retailers

• B. Distribute through multiple retail and online channels to increase coverage

• C. Only distributed directly from the manufacturer

• D. Distributed through major distributors to save costs

Which element is not part of a distribution channel strategy?

• A) Managing relationships with intermediaries

• B) Build logistics and logistics systems

• C) Product pricing

• D) Evaluate and adjust strategy

A company wants to tightly control its customers' shopping experience. What distribution strategy should they use?

• A. Exclusive distribution

• B. Selective distribution

• C. Centralized distribution

• D. Integrated distribution

Distribution plays a key role in a corporate’s strategy because

• A. responsible for getting the product or service to the end consumer

• B. its help build relationships with retailers and consumers, so that they have a consistent experience with your brand.

• C. its can provide a competitive advantage

• D. saving you from other backend troubles such as those related to inventory management and warehouse organization

NOT a criterion for selecting distribution channels system

• A. Organization’s distribution goals

• B. Life cycle of product

• C. Capacity of intermediaries

• D. Another answer

Amway is a global company that uses a “indirect” distribution strategy. This means that the products are sold directly to the customers without any intermediaries. This distribution strategy has allowed Amway to maintain control over its product quality and customer service, which are key aspects of its corporate strategy.

• True

• False