INFO#211 _ Ch 4

INFO#211 _ Ch 4

University

54 Qs

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INFO#211 _ Ch 4

INFO#211 _ Ch 4

Assessment

Quiz

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University

Practice Problem

Medium

Created by

Nada Almutairi

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54 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Web business revenue-generating models
– Web catalog – Digital content – Advertising-supported – Advertising-subscription mixed – Fee-based

none

Online Business

Revenue Models only

Revenue Models for Online Business

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Same model can work for both sale types______________________
2 answers

C2C

G2C

B2B

B2C

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Seller establishes brand image
– Printed information mailed to prospective buyers
- Orders placed by mail or phone
FOR WHAT ????

Content Revenue Models

Virtual model

Expands traditional model

mail-order (catalog) model

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Replaces or supplements print catalogs
– Orders placed through Web site
– Creates additional sales outlet for existing companies
for what ??

Content Revenue Models

Virtual model

Expands traditional model

mail-order (catalog) model

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________________ Getting a Great Deal Online
Some discounters began as retail operations online

Discount Retailers

Traditional Discount

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

– Allows more customers to be reached at a lower cost
– Marketing channel examples
• Physical stores
• Web sites

• Mailed catalogs or newspaper insert

none

Web Catalog Revenue Models

Using Multiple Marketing Channels

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Traditional retailers now using Web catalog revenue model

false

true

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