GAME 2. MANAGING PRODUCT

The process by which new products are accepted into the marketplace is a ____________.

• diffusion process

• awareness

• problem recognition

• trial process

Which of the following is not part of the adoption process

• awareness

• interest

• evaluation

• market test

_________ are people who are first to make trial purchases.

• early adopters

• innovators

• early majority

• laggards

Marketers can influence the speed of the consumer adoption process by manipulating the following characteristics of product innovation EXCEPT

• relative advantage

• compatability

• complexity

• perishability

The four basic stage of product life cycle include the following EXCEPT _____.

• introduction

• growth

• maturity

• die

Sales volume rises rapidly in the _________ stage.

• growth

• maturity

• decline

• introduction

Which of the following is not one of the ways to extend product life cycle?

• Increase the frequency of use by current customers

• Increase the number of users for the product

• Find new uses

• Increase price

To extend the product lifecycle, marketers want to increase the overall market size by attracting new customers.

• True

• False

___________ is a a group of related products sold under the same brand.

• product line

• product mix

• brand mix

• product breadth