INFO#211 - CH 5

INFO#211 - CH 5

University

80 Qs

quiz-placeholder

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INFO#211 - CH 5

INFO#211 - CH 5

Assessment

Quiz

Other

University

Hard

Created by

Nada Almutairi

Used 3+ times

FREE Resource

80 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Element combination to achieve goals and Selling and promoting products and services

Product

Marketing strategy

Marketing mix

Price

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing mix with elements defined

Product

Marketing strategy

Marketing mix

Price

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_________ Physical item or service sold
Brand: customers’ product perception

Product

Marketing strategy

Marketing mix

Price

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_________ Amount customer pays for product
Customer value: customer benefits minus total cost

Product

Marketing strategy

Marketing mix

Price

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______ Any means to spread word about product

Product

Marketing strategy

Promotion

Price

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_________ Need to have products or services available in many different locations

Getting right products to the right places at the best time to sell them

Product

Place (distribution)

Promotion

Price

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____Communications media selection to carry message

Product

Communicating with Different Market Segments

Promotion

Price

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