SP 24 - MP Final Review

What does a resume tell prospective employers?

• Your hobbies and interests
• Your academic achievements
• Your work experience
• Your favorite color

What does the SMART acronym stand for in SMART Goals?

• Simple, Measurable, Attainable, Realistic, Timely
• Specific, Measurable, Attainable, Relevant, Time-Based
• Strategic, Measurable, Accurate, Reliable, Thorough
• Significant, Measurable, Accessible, Resourceful, Thorough

What does it mean to demonstrate a positive and optimistic outlook?

• Being critical and judgmental
• Having a negative attitude
• Being motivated and eager
• Being uninterested and lazy

What are the steps to follow when writing an email?

• Use fancy formatting and fonts
• Start with the least important information
• Avoid checking for spelling and grammar errors
• Identify the audience, use professional language, organize with important information first, check for errors

What are ethics?

• Guidelines for handling and approaching problems
• Personal motivations and interests
• Moral principles that determine behavior
• Academic achievements and qualifications

Which of the following can be marketed?

• Products only
• Services only
• Ideas only
• All of these

What does the price element of marketing refer to?

• The amount of money that is exchanged for the good/service
• The location where the product is sold
• The promotional activities carried out for the product
• The process of distributing the product to customers

What does the place element of marketing involve?

• Obtaining, developing, maintaining, and improving a product or service mix
• Setting the value and costs of goods and services
• Communicating information to customers about the product
• Distributing the product to customers at the right place and right time

Which element of the marketing mix focuses on obtaining, developing, maintaining, and improving products or services?

• Distribution
• Pricing
• Product / Service Management
• Selling

Which of the following is NOT a part of the marketing mix?

• Promotion
• Financing
• Product
• Distribution