Marketing Final 2024

What are the four Ps of the marketing mix?

(a)  

What is a product mix?

• The total number of product lines and individual products or services offered by a company

• The variety of products offered by a company within a single product line

• The number of different brands a company offers

• The assortment of products offered by different companies in the same industry

What does product width refer to?

• The number of product lines offered by a company

• The variation in products within one product line

• The number of individual products within a product line

• The depth of a product line

What are the four stages of the product life cycle?

(a)  

What is the difference between a product feature and a benefit?

• A feature is a product's trait or attribute, while a benefit is the positive outcome a customer receives from using the product

• A feature is the positive outcome a customer receives from using the product, while a benefit is a product's trait or attribute

• A feature is the price of the product, while a benefit is the quality of the product

• A feature is the brand of the product, while a benefit is the product's availability

What is a channel of distribution?

• A chain of businesses or intermediaries through which the final buyer purchases a good or service

• The process of manufacturing a product

• The method of advertising a product

• The strategy used to price a product

What is the primary goal of product positioning?

• To create a unique image of the product in the customer's mind

• To determine the physical location of the product in stores

• To set the price of the product

• To choose the distribution channels for the product

What is the purpose of a brand mark?

• To visually represent a brand and create instant recognition

• To describe the history of a brand

• To list the products of a brand

• To provide the contact information of a brand

What is the number one source of funding for a new start-up business?

• Personal resources

• Bank loans

• Government grants

• Venture capital

What is the difference between debt and equity financing?

• Debt financing involves selling shares; equity financing involves borrowing money.

• Debt financing involves borrowing money; equity financing involves selling shares.

• Debt financing involves using personal savings; equity financing involves taking loans.

• Debt financing involves government grants; equity financing involves personal savings.