Tourism Distribution Channel Quiz

What is the main purpose of a tourism distribution channel?

• To make a profit by selling travel services directly to consumers

• To provide free travel services to consumers

• To make sure that potential travelers can obtain the information they need in choosing a vacation or trip

• To control the pricing policies of suppliers

What is the difference between direct and indirect distribution in tourism?

• Direct distribution is more expensive than indirect distribution

• Direct distribution occurs when the producer sells directly to the consumer, while indirect distribution involves sales through an intermediary

• Direct distribution is only used for international travel

• Direct distribution involves selling to wholesalers, while indirect distribution involves selling to retailers

What is the role of travel intermediaries in the tourism industry?

• To handle the actual sale of tours, air tickets, and other travel services

• To control the pricing policies of suppliers

• To provide free travel services to consumers

• To package complementary travel products to create a vacation experience for consumers

What are the three types of travel intermediaries mentioned in the text?

• Flight attendants, hotel managers, cruise ship captains

• Travel agents (wholesale and retail), tour operators, specialty channels

• Travel bloggers, social media influencers, travel photographers

• Travel insurance agents, car rental agencies, sightseeing operators

What is the function of a tour operator in the tourism industry?

• To control the pricing policies of suppliers

• To deliver the services specified in an advertised tour package

• To provide free travel services to consumers

• To sell travel services directly to consumers

What is the difference between intensive, exclusive, and selective distribution strategies?

• Intensive distribution maximizes exposure by distributing through all intermediaries, exclusive limits channels, and selective is in between

• Intensive distribution is only used for international travel, exclusive is for domestic, and selective is for luxury travel

• Intensive distribution is the most expensive, exclusive is the cheapest, and selective is moderate

• Intensive distribution is for hotels, exclusive is for airlines, and selective is for car rentals

What is the relation of distribution to marketing in the tourism industry?

• The distribution system is part of the marketing mix and affects product, promotion, and pricing strategies

• Marketing strategies are only focused on product development

• Distribution has no impact on marketing strategies

• Marketing strategies are completely independent of distribution channels

What are the characteristics of a vertically-integrated distribution channel?

• The functions of production and retail distribution are owned and controlled by a single company

• The channel is focused on promoting tourism destinations

• The channel exercises control over the system with multiple participants working together

• The channel is completely independent of any control

What is the purpose of incentive travel companies in the tourism industry?

• To organize city tours and special events for tourists

• To control the pricing policies of suppliers

• To provide free travel services to consumers

• To plan, promote, and execute incentive travel programs for buyers

What are the three types of distribution channels mentioned in the text?

• Product supplier-travel blogger, product supplier-social media influencer, product supplier-travel photographer

• Product supplier-airline, product supplier-bus company, product supplier-car rental agency

• Product supplier-hotel, product supplier-restaurant, product supplier-attraction

• Product supplier-consumer, product supplier-travel agent-consumer, product supplier-tour operator-consumer