User-Generated Content Quiz

What is a user-generated content campaign?

• A campaign where influencers promote products

• A campaign where customers create and share content related to a brand

• A campaign where brands create content for their customers

• A campaign where celebrities endorse brands

Why is user-generated content important for brands?

• It has no impact on SEO

• It increases sales and brand trust

• It is expensive to implement

• It decreases engagement on social media

Which brand had a successful UGC campaign called 'Share a Coke'?

• Coca Cola

• Fanta

• Pepsi

• Sprite

What was the focus of Apple's #ShotoniPhone campaign?

• Promoting Android phones

• Selling camera accessories

• Launching a new phone model

• Encouraging users to share photos taken with iPhones

Which brand launched the #WhiteCupContest encouraging customers to draw on their cups?

• Tim Hortons

• Starbucks

• Costa Coffee

• Dunkin' Donuts

What type of content does Glossier rely on for their marketing?

• Infographics

• Animated videos

• User-submitted imagery

• Professional photoshoots

What was the theme of National Geographic's #WanderlustContest?

• City landscapes

• Food photography

• Nature shots

• Fashion trends

Which brand launched the #MyCalvins campaign on Instagram?

• Calvin Klein

• Tommy Hilfiger

• Victoria's Secret

• H&M

What is the main focus of GoPro's ongoing hashtag campaign?

• Food photography

• Outdoor adventures

• Fashion shoots

• Home decor

What platform did Airbnb use to share user experiences with pets?

• Facebook

• Instagram

• Twitter

• LinkedIn