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Relationship Marketing

Authored by Jeren Lo

Life Skills

Professional Development

Used 1+ times

Relationship Marketing
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6 questions

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1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which of the following is not a key value mentioned for Relationship Marketing?

Trust

Commitment

Satisfaction

Innovation

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which of the following is Great Eastern Life's tagline?

Achieve Great Everyday

Reach for Great

Great is in

everything we do

Great Eastern,

Great Future

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Relationship Marketing focuses on short-term sales and transaction. True or False?

True

False

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

How does Great Eastern Life differentiate themselves through its marketing approach?

By targeting

short-term sales

By emphasising personalised experience

By prioritising transactions over relationship

By focusing solely on product promotion

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which of the following is not a key attribute of Etiqa's customer-centric approach?

Always the human touch

Crystal clear

Performance with science

Stability you can trust

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which of the following is a method Great Eastern Life has shown their

commitment to their customers?

Great Eastern Life strives to simplify complex insurance concepts

Great Eastern Life strives to refrain customers from processing claims

Great Eastern Life creates terms and conditions without informing their customers to help them

Great Eastern Life promotes their more profitable offers

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