3.3.4 Marketing Decisions - The Marketing Mix

3.3.4 Marketing Decisions - The Marketing Mix

Professional Development

16 Qs

quiz-placeholder

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3.3.4 Marketing Decisions - The Marketing Mix

3.3.4 Marketing Decisions - The Marketing Mix

Assessment

Quiz

Social Studies

Professional Development

Hard

Created by

James Hannaford

FREE Resource

16 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the traditional 4Ps of the marketing mix?

Product, Price, Place, Promotion

People, Physical Environment, Process, Promotion

Product, Price, People, Process

Place, Promotion, People, Physical Environment

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which sector is the biggest in the UK economy, leading to the addition of 3 extra Ps in the marketing mix?

Manufacturing

Agriculture

Service

Technology

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the extra 3Ps added to the marketing mix for service industries?

Product, Price, Place

People, Physical Environment, Process

Promotion, Price, Place

People, Product, Promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In an integrated marketing mix, what is the consequence if one of the factors is wrong?

It can increase the revenue generated from the product.

It can decrease the revenue generated from the product.

It has no effect on the revenue generated from the product.

It can double the revenue generated from the product.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a factor that influences the integrated marketing mix?

Market research

Competitors in the market

The target market segment

The color of the product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the presentation of the physical environment in a service industry influence?

The price of the product

The customer's experience

The production cost

The product's quality

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of a process factor in the marketing mix?

The price of the product

The waiting times and ordering systems

The physical environment

The product's quality

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