
3.3.4 Marketing Decisions - The Marketing Mix

Quiz
•
Social Studies
•
Professional Development
•
Hard

James Hannaford
FREE Resource
16 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the traditional 4Ps of the marketing mix?
Product, Price, Place, Promotion
People, Physical Environment, Process, Promotion
Product, Price, People, Process
Place, Promotion, People, Physical Environment
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which sector is the biggest in the UK economy, leading to the addition of 3 extra Ps in the marketing mix?
Manufacturing
Agriculture
Service
Technology
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the extra 3Ps added to the marketing mix for service industries?
Product, Price, Place
People, Physical Environment, Process
Promotion, Price, Place
People, Product, Promotion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In an integrated marketing mix, what is the consequence if one of the factors is wrong?
It can increase the revenue generated from the product.
It can decrease the revenue generated from the product.
It has no effect on the revenue generated from the product.
It can double the revenue generated from the product.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a factor that influences the integrated marketing mix?
Market research
Competitors in the market
The target market segment
The color of the product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the presentation of the physical environment in a service industry influence?
The price of the product
The customer's experience
The production cost
The product's quality
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an example of a process factor in the marketing mix?
The price of the product
The waiting times and ordering systems
The physical environment
The product's quality
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