PR Quiz

Public Relation is a strategic communication process that build mutually beneficial relationship between organization and publics.

• TRUE

• FALSE

What is the primary goal of public relations?.

• • a) To sell products directly

• • b) To establish and maintain a positive image

• • c) To manage internal communications

• • d) To handle financial records

Which of the following is NOT a typical role of a PR professional?

• • a) Writing press releases

• • b) Conducting market research

• • c) Managing social media accounts

• • d) Directly selling products to customers

Why is ethics important in public relations?

• • a) It ensures compliance with financial regulations

• • b) It builds trust and credibility with the public

• • c) It guarantees increased sales

• • d) It limits the reach of communication

How do social media platforms impact public relations?

• • a) They are not relevant to PR

• • b) They decrease the speed of information dissemination

• • c) They provide a platform for direct and immediate communication with the public

• • d) They complicate PR efforts by introducing new regulations

Which of the following is a common tool used in public relations?

• • a) Financial statements

• • b) Press releases

• • c) Inventory lists

• • d) Sales pitches

What is the primary purpose of a press release?

• • a) To advertise products

• b) To provide journalists with information about an organization’s news or event

• • c) To manage employee communications

• • d) To track consumer behavior

What does audience research in PR help determine?

• • a) The company’s financial health

• • b) The most effective communication strategies for reaching and influencing the target audience

• • c) Internal organizational policies

• • d) Employee satisfaction

Which metric is commonly used to measure the effectiveness of a PR campaign?

• • a) Sales revenue

• • c) Inventory turnover

• • b) Media impressions

• • d) Employee turnover rate

What is a key component of a PR plan?

• • a) Financial forecasts

• • b) Target audience analysis

• • c) Product specifications

• • d) Supplier contracts