MARKETS

What is the main difference between business-to-business (B2B) and business-to-customer (B2C) marketing?

• The brand identity creation

• The sales prospects

• The number of buyers

• The size of orders

Which of the following is an example of a B2B company mentioned in the text?

• Boeing

• Apple

• McDonald's

• Coca-Cola

How are B2B sales prospects different from B2C sales prospects?

• B2B sales prospects are found in large broad markets

• B2B sales prospects require emotional decisions

• B2B sales prospects are driven by wants

• B2B sales prospects are found in small vertical markets

What type of relationship is emphasized in B2B marketing?

• Mass communicated relationship

• Impersonal relationship

• Personal relationship

• Short-term relationship

How is brand identity created in B2B markets?

• Through personal relationships and consultative selling

• Through traditional product sell

• Through direct consumer sales

• Through advertising and social media

What is the typical size of orders in B2B sales?

• Extra-large orders like a McDonald's meal

• Medium-sized orders like a chocolate bar

• Large orders like an aviation company's pressure vessels

• Small orders like a coke bottle

Which type of sales require consultative selling based on understanding client's needs?

• B2B sales

• Both B2B and B2C sales

• Neither B2B nor B2C sales

• B2C sales

What drives the decision to purchase in B2B sales?

• Wants

• Budgets

• Needs

• Emotions

How long does the purchasing process typically take in B2B sales?

• A few minutes

• A few days

• A few months

• A few years

What is the main focus of B2C marketing?

• Direct consumer sales

• Consultative selling

• Developing personal relationships

• Advertising and social media