How to do Market Research Quiz

What is the most important goal for a business in today's hyper-competitive world?

• Maximizing profits

• Identifying, targeting, and reaching the ideal target market

• Expanding globally

• Reducing costs

What is the tool that helps answer why people should care about your business?

• Advertising

• Market research

• Product development

• Customer service

What does TAM stand for in marketing?

• Total Available Market

• Total Accessible Market

• Total Achievable Market

• Total Addressable Market

What is a segment of the market that you can serve best called?

• General Market

• Target Market

• Potential Market

• Total Market

What is the key to success in marketing according to the text?

• High budget

• Matching your message to your target market

• Strong branding

• Innovative products

What is one of the best places to start market research for a new business?

• Facebook

• Amazon

• Google

• LinkedIn

What type of details are most important in creating an ideal customer avatar?

• All of the above

• Psychographic details

• Geographic details

• Demographic details

What does HubSpot's market research kit NOT include?

• Focus group template

• Advertising budget template

• Survey template

• Industry analysis template

What is the purpose of using Google Trends in market research?

• To design a website

• To find competitors

• To get an overview of a business or topic

• To create advertisements

What is the first step in doing competitor research?

• Making a list of competitors

• Ignoring them

• Buying their products

• Copying their strategies