PEST &SWOT

Which of the following best describes the term 'business environment':

• The internal factors affecting a business

• The external factors affecting a business

• Both internal and external factors affecting a business

• None of the above

Which of the following is true about the business environment:

• It is dynamic

• It is the area or condition in which the business operates

• Factors that can impact the organization positively or negatively

• All of them

Internal environmental factors do not include:

• Customers

• Suppliers

• Government

• Employees

Which of the following are internal factors in the business environment of an organisation:

• Competitor strategies
• Customer feedback
• Employees

• Existing suppliers

External business environment factors can be controllable.

• True

• False

The external environment includes:

• Demographic factors

• Technological factors

• Political factors

• All of the above

Which part of the PEST analysis does currency deal with?

• Political

• Economic

• Socio-Cultural

• Technology

Which part of the PEST analysis government regulation deal with?

• Political

• Economic

• Socio-Cultural

• Technology

Which part of the PEST analysis changes in opinions, lifestyle, and attitudes deal with?

• Political

• Economic

• Social

• Technology

An airline company has a website where customers can look for flight times, destinations and fares and book their tickets online.’ This is an example of which aspect of the business environment?

• Political

• Social

• Technological

• Economic