MD_TOURISM_ENTRY TEST 30 JULY 2024

How can the connections between the producer (supply) and the purchaser (demand) be characterized?

• A) Always direct, such as through a company website

• B) Either direct or indirect, possibly involving intermediaries

• C) Only through intermediaries, like travel agencies

According to Pearce and Tan (2004) and Kotler et al. (2003), which of the following is NOT a key role played by tourism distribution channels?

• A) Information: collecting and distributing marketing research and information about the market environment

• B) Promotion: developing and disseminating persuasive communication for a particular promotion or offer

• C) Transportation: providing travel services from one location to another

According to Peter Mariot's model for tourist flows between two locations, how many paths can tourists use to travel from their residence to a tourist center?

• A) One path: the access route

• B) Two paths: the access route and the return route

• C) Three paths: the access route, the return route, and the recreational route

Which of the following is NOT one of the physical elements of a transport system?

• Way

• Route

• Terminal

Which of the following is an advantage of self-service kiosks?

• A) They offer a wider variety of ticket options compared to online services

• B) They can be installed in various locations, making ticket purchasing more convenient

• C) They provide customer service representatives to assist with the purchase

Which of the following statements accurately describes franchising contracts in the hotel industry?

• Franchising involves the direct management of the business by the franchisor

• The franchisor provides the franchisee with complete autonomy in business operations

• Franchising allows the transfer of a successful brand's rights and requirements to an investor, who manages the business while following operational standards and paying franchise fees

What is a critical consideration for the development and tourism marketing of a successful tourism destination?

• A) The variety of tourist attractions available

• B) Establishing an effective distribution system

• C) The number of hotels and accommodations

What was a primary reason for the initial failure of the first computerized reservation systems (CRSs) in the 1950s?

• A) Lack of partnership between airlines and technology companies

• B) Technological limitations of the time

• C) Resistance from travel agents to adopt the new system

According to Pemberton et al. (2001), what is one of the competitive advantages of computerized reservation systems (CRSs) for large airlines?

• A) Increased customer satisfaction through personalized services

• B) Enhanced marketing capabilities through targeted advertisements

• C) Operational efficiency, leading to time and money savings

What was a major focus of the Amadeus programme's efforts to deliver value to travel agencies?

• A) Facilitating the search process through big data

• B) Reducing the cost of travel for consumers

• C) Enhancing customer loyalty programs