
DM - recap Topic 13
Authored by Ing Chen
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1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What do modern shoppers want from retailers?
(you can choose more than 1 answer)
flexibility
speed
convenience
low prices
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these is NOT a "channel"?
Website
Marketing mix
Store
Social media
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In multi-channel marketing, retailers ...
integrates physical stores and online shop for loyalty program management
provide many options for customers to interact with products
inter-relates all channels of communication, from stores to mobile
focus on customer's experience
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these technologies does not provide an engaging experience for customers in the store?
information via apps
chatbots
mobile alerts
virtual dressing room
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To apply an omni-channel strategy, Starbucks need to ensure that they ...
allow customers to order online, pick up instore, with order details accessible through the mobile app
run separate campaigns for instore and online without linking them
set up different menus for instore and online
use email marketing without coordinating with its social media efforts
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a key benefit of omni-channel marketing?
Different marketing campaigns for each channel
Increased complexity in managing multiple channels
Enhanced customer satisfaction through seamless experiences
Reduced customer engagement across channels
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does omni-channel marketing handle customer data?
Only online data is collected and analyzed
Data is ignored to maintain customer privacy
Data from all channels is integrated and synchronized
Data is kept separate for each channel
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