DM - recap Topic 13

What do modern shoppers want from retailers?

(you can choose more than 1 answer)

• flexibility

• speed

• convenience

• low prices

Which of these is NOT a "channel"?

• Website

• Marketing mix

• Store

• Social media

In multi-channel marketing, retailers ...

• integrates physical stores and online shop for loyalty program management

• provide many options for customers to interact with products

• inter-relates all channels of communication, from stores to mobile

• focus on customer's experience

Which of these technologies does not provide an engaging experience for customers in the store?

• information via apps

• chatbots

• mobile alerts

• virtual dressing room

To apply an omni-channel strategy, Starbucks need to ensure that they ...

• allow customers to order online, pick up instore, with order details accessible through the mobile app

• run separate campaigns for instore and online without linking them

• set up different menus for instore and online

• use email marketing without coordinating with its social media efforts

Which of the following is a key benefit of omni-channel marketing?

• Different marketing campaigns for each channel

• Increased complexity in managing multiple channels

• Enhanced customer satisfaction through seamless experiences

• Reduced customer engagement across channels

How does omni-channel marketing handle customer data?

• Only online data is collected and analyzed

• Data is ignored to maintain customer privacy

• Data from all channels is integrated and synchronized

• Data is kept separate for each channel

What is a primary goal of omni-channel marketing?

• Focusing on digital marketing to reduce costs

• Separating online and offline marketing efforts

• Maximizing the use of a single marketing channel

• Ensuring customers have a consistent experience across all channels