SS1 Marketing

What is the main purpose of channels of distribution?

• To produce goods and services

• To promote goods and services

• To distribute goods and services to customers

• To finance marketing activities

Which of the following is a type of promotion?

• Advertising

• Sales promotion

• Public relations

• All of the above

Which of the following is a type of channel of distribution?

• Producer-consumer direct channel

• Producer-wholesaler-retailer-consumer channel

• Producer-retailer-consumer channel

• All of the above

These are forms of traditional advertising medium except ____________''

• Television

• Radio

• Online advertisement

• Newspaper

Which of the following is a function of a wholesaler in a channel of distribution?

• To produce goods and services

• To promote goods and services

• To sell service

• To buy goods from the manufacturer and sell to the retailer

What is the benefit of advertising?

• Increased sales

• Brand recognition

• Product awareness

• All of the above

What is the main benefit of online advertising?

• High reach and frequency

• Low cost and flexibility

• Targeted and measurable

• Visual and audio communication

What is the main purpose of a retailer in a channel of distribution?

• To produce goods and services

• To promote goods and services

• To sell goods and services to final consumers

• To finance marketing activities

Which of the following is a promotional tool?

• Advertising

• Product

• Price

• Place

What is the purpose of promotion?

• To inform customers about products

• To persuade customers to buy products

• To remind customers about products

• All of the above