Strategic Marketing Management

A Strong customer relationship is the cornerstone of well-conceived holistic marketing orientation

• True

• False

The difference between the prospective customer's evaluation including all the benefits and cost of an offering and perceived alternatives is called

• Customer perceived value

• Customer Benefits

• Total Customer Cost

• Customer Loyalty

The perceived monetary value of the bundle of economic, functional and psychological benefits customer expects

• Customer perceived value

• Total Customer Benefits

• Total Customer Cost

• Customer Loyalty

It is used to reveal the company's strength and weaknesses, in compare to competitors

• Customer Total Cost

• Customer Total Benefits

• Customer Perceived Value

• Customer Value Analysis

The deeply held commitment to rebuy or repatronize a preferred product or services.

• Customer Value

• Customer Satisfaction

• Customer Cost

• Customer Loyalty

The following are Customer satisfaction EXCEPT

• if he performance or experience falls shorts of expectations.

• If it matches expectations,

• if exceeds cost of expected value of the product

• If the customer is highly satisfied or delighted

They hire a shoppers to pose as potential buyers and report strong or weak points experienced in buying the company's product or competitors product

• Customer loss rate

• Mystery Shopper

• Mystery Vendor

• Periodic Survey

The following are Customer Profitability Analysis EXCEPT

• Raise the price of its less profitable product

• Sell Less Profitable profit-making product

• Ignore unprofitable customers

• Product more non-profitable product

The process which allows companies to track outline behavior of target customer and find the best match between ads and prospects

• Behavioral Targeting

• Customer Value Management

• Personalizing Marketing

• Permission Marketing

The following are examples of Permission Marketing EXCEPT

• Signed for an email subscription

• Loyalty Card

• Netflix subscription

• Product Affiliation