
Strategic Marketing Management
Authored by hydie cruz
Business
11th Grade
Used 2+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A Strong customer relationship is the cornerstone of well-conceived holistic marketing orientation
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The difference between the prospective customer's evaluation including all the benefits and cost of an offering and perceived alternatives is called
Customer perceived value
Customer Benefits
Total Customer Cost
Customer Loyalty
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The perceived monetary value of the bundle of economic, functional and psychological benefits customer expects
Customer perceived value
Total Customer Benefits
Total Customer Cost
Customer Loyalty
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is used to reveal the company's strength and weaknesses, in compare to competitors
Customer Total Cost
Customer Total Benefits
Customer Perceived Value
Customer Value Analysis
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The deeply held commitment to rebuy or repatronize a preferred product or services.
Customer Value
Customer Satisfaction
Customer Cost
Customer Loyalty
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The following are Customer satisfaction EXCEPT
if he performance or experience falls shorts of expectations.
If it matches expectations,
if exceeds cost of expected value of the product
If the customer is highly satisfied or delighted
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
They hire a shoppers to pose as potential buyers and report strong or weak points experienced in buying the company's product or competitors product
Customer loss rate
Mystery Shopper
Mystery Vendor
Periodic Survey
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