Welcome to PA Service Knowledge quiz! 🎉

Which report you should request if you are looking for the ideal frequency is for getting someone to convert?

• Reach and Frequency

• Ad Effectiveness

• General PA Report

• Platform R&F Report

What's the best resource to look for to compare b/w platform v/s PA reports & What reports are available on platform and PA services.

• Tettra

• Advanced Analytics and Reporting Packages

• Platform vs Analytics & Reporting Collateral

• Thoughtspot

Which statement is correct regarding PII/Log Level Data?

• We are allowed to share Log Level data with manager’s approval?

• We need client to sign a Data Privacy Agreement/PII agreement and requires approval or if it’s sensitive information we cannot share regardless of PII signed.

• We request PA to provide the PII data with any approvals.

• We are allowed to share Log Level data with client by signing Data Privacy Agreement/PII agreement in all the countries.

Is it possible do to R&F per audience?

• Yes

• No

Which DOOH report can be found on Platform?

• Ad Format (dynamic v/s static)

• Standard report with selective DOOH Metrics

• Lat and Log

• Venue Type and Name

Which is TRUE for TOD & DOW Report on Platform and TOD & DOW PA report.

• Platform only offers stand-alone hourly, daily, weekly & monthly reports While, PA reports by DOW & day part of the users’ local timezone regardless of campaign’s timezone.

• Platform does not offer any report on time and day, so PA assistance is necessary on this.

• The platform offers hourly, daily, weekly and monthly reports However, PA report offers the same but with visualisations.

• PA stopped providing this report because it’s available on platform.

What is the difference between Time to Conv Report on Platform and Time to Conv PA report?

• PA report offers visualisation & can ignore the lookback window while Platform does not offer the visual representation and takes the lookback window into account.

• PA report offers visualisation but can take the lookback window into account similarly as platform does.

• PA report offers visualisation & can’t ignore the lookback window while Platform can’t offer visuals and ignore the lookback window.

• PA stopped providing this report because it’s available on platform

Can you request Third Party Research Analysis outside of SBR? 

• Yes

• No

What are deduped conversions and how do they differ from last-touch conversions?

• Deduped conversions are the first interactions recorded, and they are the same as last-touch conversions.

• Deduped conversions are the conversions after removing all identical entries, and they are the same as last-touch conversions.

• Deduped conversions are the conversions after removing all identical entries, and they are not the same as last-touch conversions.

• Deduped conversions are the last interactions recorded, and they are not the same as last-touch conversions

What should you do if you need a date change or data refresh for an SBR after the mapping file has provided and SBR week has started?

• Request the date change or data refresh during the Data findings (second meeting) meeting.

• Notify ASAP about need for a date change or data refresh.

• Inform the PA after the analysis is completed and expect an immediate update.

• Request the date change in the initial meeting (first meeting) .