What is personal branding?

• The process of unintentionally shaping and managing the public perception of oneself

• The process of intentionally shaping and managing the public perception of oneself

• The process of creating a product identity

Which of the following is NOT a key component of personal branding?

• Authenticity

• Consistency

• Differentiation

• Profitability

Personal branding involves showcasing which of the following?

• Your unique qualities, values, and expertise

• Your financial status

• Your competitors' weaknesses

How does personal branding help with potential employers, clients, and colleagues?

• It builds trust and credibility.

• It makes you less noticeable.

• It decreases your chances of being hired.

• It has no effect on your professional relationships.

Why is it important to be aware of your online presence?

• Companies or people can screen you online.

• People never check your online presence.

Which of the following is the first step in building a personal brand?

• Build your online presence

• Identify your unique value proposition

• Network strategically

What should you describe in the Unique Value Proposition section of your personal brand statement?

• B. What sets you apart from others in your field or industry

• C. Your hobbies and interests

• D. Your favorite books and movies

What is the main purpose of creating a personal brand statement?

• To list all your job experiences

• To communicate your unique strengths, skills, and value proposition

• To describe your daily routine

What is the primary purpose of performing a social media audit?

• To increase the number of followers

• To assess your online presence and determine if it aligns with your personal brand statement

• To delete old posts

• To create new social media accounts

What should you look for during a social media audit?

• New friends to add

• Inconsistencies or anything that may be harmful to your personal brand

• New job opportunities