Macro Force Review - Week 5

When interest rates increased significantly in 2022 and 2023, this was intended to impact consumer spending. Which macro force below is most relevant?

 

• Technological

• Demographic

• Economic

• Political

According to your textbook, this force is said to have the biggest impact on the hospitality and tourism industry

• Social

• Political

• Cultural

• Technological

True or False? Strict visa regulations and travel bans can deter international tourists from visiting certain countries. This is an example of how the POLITICAL environment impacts marketing.

• That's true!

• That's false!

• No idea

When companies choose to hire local people and purchase from local suppliers, they are “doing the right thing". Which macro force does this sound like?

• Social

• Demographics

• Political

Gen Z’s are known to value and prefer staying at hotels that offer environmentally sustainable products. Which macro force(s) could this fit under?

An aging population in many developed countries has increased demand for travel experiences tailored to older adults. This includes the need for more accessible accommodations, medical tourism, and leisure activities that cater to seniors' preferences and mobility needs. What macro force does this sound like?