
CSS Knowledge Check 1.2
Authored by Cait Taulbee
Professional Development
Professional Development
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These customers can take a long time to make a purchase decision, and might return to a retailer several times before making a purchase.
Innovation/trend buyers
Impulse buyers
Recreational shoppers
Comparison shoppers
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These customers tend to make quick purchase decisions, often buying inexpensive items that are not of high importance to them.
Innovation/trend buyers
Impulse buyers
Recreational shoppers
Comparison shoppers
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These customers tend to spend a lot of time checking out products and prices through online sites, visiting different stores and comparing retailer ads.
Innovation/trend buyers
Impulse buyers
Recreational shoppers
Comparison shoppers
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These customers view shopping as a fun occasion, so shopping does not necessarily include making a purchase.
Innovation/trend buyers
Impulse buyers
Recreational shoppers
Comparison shoppers
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These customers have an early adopter mindset, and want to be recognized as trendsetters by others.
Innovation/trend buyers
Impulse buyers
Recreational shoppers
Comparison shoppers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These shoppers have typically enjoyed repeated and valued positive customer experiences with a particular retailer.
Loyal customers
Followers
Recreational shoppers
Comparison shoppers
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These shoppers are rarely the first to try new products.
Loyal customers
Followers
Recreational shoppers
Comparison shoppers
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