ADVERTISING – An Introduction

What is the main focus of product advertising?

• Service provider

• Social issues

• Product

• Company or manufacturer

Which year is important for the print industry in India?

• 1900

• 1907

• 1920

• 1931

What are the new platforms of advertising in the 21st century?

• Radio and television

• Billboards and posters

• Newspapers and magazines

• Internet and cell phones

What is the purpose of public service advertising?

• Sell products and services

• Entertain the audience

• Create public awareness

• Promote a company's image

Which type of advertising focuses on creating a positive image of a company?

• Institutional advertising

• Service advertising

• Public service advertising

• Product advertising

What is the term used for a creative ad slogan that helps people remember a product?

• Advertisement

• Tagline

• Campaign

• Brand

Which media form of advertising is known for being more vibrant and can be heard on radio and seen on television?

• Electronic

• Billboards

• New media

• Print

What is the main focus of service advertising?

• Service provider

• Social issues

• Company or manufacturer

• Product

Which type of advertising does not sell products and services but ideas?

• Service advertising

• Public service advertising

• Institutional advertising

• Product advertising

What is the term used for the primary group of people that an advertising campaign is aimed at?

• Demographic segment

• Consumer group

• Target audience

• Market segment