Chapter 7-1 TMKTG

What is the end goal of promotions in tourism marketing?

• Make a sale

• Generate leads

• Increase brand awareness

• Build customer loyalty

Which of the following is NOT a form of advertising?

• Online

• Television

• Word of Mouth

• Magazines

What is the primary goal of hospitality advertisement?

• Increase employee satisfaction

• Create positive brand image

• Maximize profits

• Differentiate from competition

Which advertising execution style aims to create a 'wonder' world around the product?

• Slice of Life

• Fantasy

• Mood or Image

• Musical

What is the main purpose of using celebrity endorsers in advertising?

• Enhance credibility

• Improve employee morale

• Increase production costs

• Target niche markets

Which marketing approach is commonly used for niche markets and aims to establish a continuing relationship with customers?

• Public Relations

• Personal Selling

• Advertising

• Direct Marketing

What is one of the advantages of direct marketing?

• Limited customer insights

• Inability to target specific audiences

• High production costs

• Personalized communication

What are the primary tasks of a salesperson in the tourism industry?

• Selecting sales strategies

• Managing social media accounts

• Creating advertising campaigns

• Conducting market research