Application of MPT

What does Media Priming Theory (MPT) demonstrate?

• Media has no influence on public perceptions

• Effects of media on individuals are amplified based on past experiences

• Media only affects male politicians

• Effects of media are random and unpredictable

What is one way in which female politicians are underrepresented in media coverage?

• They receive less media coverage than male politicians

• They are given equal media coverage as male politicians

• They receive more media coverage than male politicians

• They are portrayed as more competent than male politicians

What is one example of unconscious biases in media coverage of female politicians?

• Subtle biases in language and visuals that influence public perception

• Direct and explicit support for female politicians

• Equal representation of female politicians in media

• Negative portrayal of male politicians

Which aspect of media coverage can influence public priorities according to the lecture?

• Agenda-Setting

• Framing

• Priming

• Cultivation

What is one cognitive bias mentioned in the lecture that can disadvantage female politicians?

• In-Group Bias

• Stereotype Threat

• Halo Effect

• Confirmation Bias

How can exposure to stereotypes in media affect voter perceptions of female politicians?

• Have no impact on voter perceptions

• Increase voter turnout for female politicians

• Prime voters to evaluate them more negatively

• Make voters view them more positively

What is one implication of media priming on female politicians mentioned in the text?

• Encourage Candidacy

• Boost Confidence

• Promote Equality

• Undermine Competence

What is one future research direction suggested in the text regarding media and female politicians?

• Ignoring the impact of cognitive biases on female politicians

• Investigating the long-term effects of media priming on political attitudes and behavior

• Avoiding interventions to mitigate negative effects of media priming

• Sticking to traditional media platforms for gender representation

What is emphasized less in media coverage of female politicians compared to their male counterparts?

• Emotional terms and rationality

• Family responsibilities and personal lives

• Physical appearance, clothing, and personal life

• Leadership skills, policy positions, and qualifications

How can balanced, non-stereotypical media coverage help female politicians?

• Limit their visibility

• Increase biases against female politicians

• Reinforce stereotypes

• Counteract the negative effects of priming