IBC FINAL2

Identify the number of steps in 'Screening process for potential markets and sites'.

• 3

• 4

• 5

• 6

Identify the risk of operating in a politically volatile environment.

• Receptive to international trade

• Limit profit repatriation

• Stable government leadership

Which of these factors are important to consider when entering new market?

• Security

• Infrastructure

• Intellectual property

• Privacy

Which of this is not a primary research approach?

• Tradeshow

• Focus group

• Statista

• Observation

Which of this is not a reliable source?

• Academic Journal

• Blog

• Book

• World Factbook

A focus group interview includes the following criteria except.

• Recording

• Expert participants and (potential) customers

• Moderator

• 15 participants

What is the purpose of a tradeshow in market research?

• To gather primary data through direct interaction with potential customers

• To observe competitors' products and strategies

• To conduct in-depth interviews with industry experts

• To analyze secondary data from published reports

Which of the following is a characteristic of a reliable source for market research?

• Subjective opinions without factual evidence

• Regularly updated and verified information

• Biased towards a specific brand or product

• Anonymous authorship with no credentials provided

What is the role of a moderator in a focus group interview?

• To actively participate in the discussion and share personal opinions

• To record all conversations for transcription and analysis

• To guide the conversation, ask questions, and ensure all participants have a chance to speak

• To recruit participants and select the venue for the interview

Primary benefits from international trade include the following except.

• Learning other cultures

• Greater choice for goods and services

• Job creation

• Higher standards of living