1.2.1 - Understanding Customer Needs

What is the first key need customers consider when buying a product?

• Price

• Quality

• Choice

• Convenience

What does quality relate to in terms of customer needs?

• The standard of the product or service

• The variety of products

• The price of the product

• The ease of acquiring the product

Which company is used as an example to explain customer needs in the text?

• Amazon

• Walmart

• McDonald's

• Starbucks

What is the importance of understanding customer needs?

• To limit product choices

• To reduce product quality

• To meet customer needs and generate sales

• To increase product prices

What pricing strategy has Starbucks adopted?

• Low pricing

• Premium pricing

• Discount pricing

• Competitive pricing

What is one of the added extras Starbucks offers to enhance product quality?

• Limited product range

• Lower prices

• Loyalty schemes

• Free products

How many different combinations of drinks does Starbucks offer?

• Over 10,000

• Over 50,000

• Over 100,000

• Over 87,000

What is an example of convenience mentioned in the text?

• High product prices

• Limited product range

• Drive-through locations

• Complex purchasing process

What is the first key reason for meeting customer needs?

• Expansion

• Marketing

• Profit

• Survival

What is the second key reason for meeting customer needs?

• Generating sales

• Reducing costs

• Increasing product range

• Improving quality