The Psychology of Color in Fast Food Logos

How many colors can the average human see?

• Ten

• Ten hundred

• Ten thousands

• Ten million

Why is color the red importan for our ancient ancestors?

• It was one of the first colors to be named

• It was associated with royalty and status

• It was considered a sacred color

• It was used to symbolize danger and warning

Why do fast food companies often use the color red in their logos?

• Red is a visually appealing color

• Red is associated with hunger and urgency

• Red is a popular color among consumers

• Red is a traditional color for fast food chains

How does the color red affect our appetite?

• It suppresses our appetite

• It increases our appetite

• It has no effect on our appetite

• It varies from person to person

What was the significance of red in medieval times?

• It was associated with danger and warning

• It was worn by royals as a status symbol

• It was considered a sacred color

• It was used to symbolize love and passion

What is the main reason red is viewed positively in many cultures today?

• Its association with love and passion

• Its historical significance as a royal color

• Its ability to stimulate appetite

• Its connection to blood and life

What percentage of information do our brains process through our eyes?

• 50%

• 65%

• 80%

• 95%

According to WebpageFX, what percentage of consumers choose a product based on color?

• 50%

• 65%

• 85%

• 95%

Why do companies invest so much thought into their logos?

• Because we are a visual species

• Logos help consumers to connect their brand

• Colorful logos makes us remember them more

• All of the above

What would McDonald's look like in a different color, according to the video?

• Blue, green, or pink

• Blue, yellow, or purple

• Green, orange, or black

• Yellow, purple, or black