Service Marketing in the Hospitality Industry

Service Marketing in the Hospitality Industry

10th Grade

102 Qs

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Service Marketing in the Hospitality Industry

Service Marketing in the Hospitality Industry

Assessment

Quiz

Business

10th Grade

Medium

Created by

Lavonda Lampkin

Used 1+ times

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102 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of service marketing in the hospitality industry?

Creating memorable experiences for guests

Reducing operational costs to increase profits

Developing marketing campaigns to target new customers

Providing tangible products to customers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the seven key marketing functions is responsible for determining the optimal price for a hospitality product or service?

Product/Service Management

Pricing

Promotion

Financing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of market segmentation in the hospitality industry?

To increase market share

To identify new target markets

To understand customer demographics

To meet the needs of various target markets

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term for the process of creating a favorable image or reputation for a hospitality business?

Marketing Mix

Public Relations

Brand Management

Target Marketing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing function is responsible for gathering and analyzing data to understand consumer behavior and preferences in the hospitality industry?

Marketing Information Management

Financing

Pricing

Product/Service Management

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary objective of advertising in the hospitality industry?

To create a favorable image or reputation

To conduct market research

To generate leads and drive sales

To increase brand awareness

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term for dividing a larger market into smaller groups of consumers with similar needs and characteristics in the hospitality industry?

Marketing mix

Target marketing

Product positioning

Market segmentation

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