Influence, Persuasion, & Nudging Quiz

What type of learning is classical conditioning?

• Reflexive

• Voluntary

• Involuntary

• Intuitive

Which principle states that we are more prone to be influenced by people/brands we like?

• Liking

• Social Proof

• Commitment & Consistency

• Reciprocity

What is the term for the mental discomfort experienced by a person who holds contradictory ideas/values?

• Confirmation Bias

• Anchoring Effect

• Cognitive Dissonance

• Selective Perception

According to the text, what do people follow the lead of in the Authority principle?

• Peers

• Experts

• Influencers

• Celebrities

What is activated when there is a potential loss in the Scarcity principle?

• Indifference

• Loss Aversion

• Contentment

• Anticipated Joy

What does the Nudge technique aim to do in decision-making?

• Force a decision

• Limit choices

• Steer decisions in a particular direction

• Remove freedom of choice

Which model focuses on decreasing effort and cognitive overload to influence decision-making?

• WEST Model

• NORTH Model

• EAST Model

• SOUTH Model

What is the term for any obstacle or difficulty that increases the effort required for decision-making?

• Friction

• Blockade

• Barrier

• Hurdle

What does the Von Restorff effect refer to?

• Decision-making bias

• Behavior modification

• Attention attraction

• Memory retention

Which technique involves making the behavior appear normative or popular to influence decision-making?

• Attractive

• Timely

• Easy

• Social Proof