Cluster Sampling Quiz

What is cluster sampling?

• A method where a group of people is chosen because they have something in common.

• A method where individuals are chosen randomly from a population.

• A method where participants are selected based on their willingness to participate.

• A method where participants are chosen based on their income level.

Why might a business visit a Primary School to carry out research for a new educational magazine?

• To gather a random sample of children from different areas.

• To gather a sample of children who are all from the same school/area.

• To gather a sample of teachers from different schools.

• To gather a sample of parents from different areas.

What is one advantage of cluster sampling mentioned in the text?

• It is quick and easy to implement.

• It ensures a diverse sample from different areas.

• It makes research outcomes more meaningful/appropriate.

• It requires no planning.

What is one disadvantage of cluster sampling mentioned in the text?

• It is quick and easy to implement.

• It requires no planning.

• It will take longer to prepare a sample to participate in the research.

• It ensures a diverse sample from different areas.

What does random sampling mean in Market Research?

• People are selected based on their preferences.

• People are selected without any thought going into it.

• People are selected based on their income levels.

• People are selected based on their age group.

What is a key characteristic of random sampling?

• Only specific groups are chosen.

• Everyone has an equal chance of being selected.

• Only people with high income are chosen.

• Only people with specific characteristics are chosen.

What method is sometimes used in random sampling to select people from a bigger group?

• Age-based selection

• Income-based selection

• Numbering system

• Preference-based selection

What is one advantage of random sampling mentioned in the text?

• It is cost-effective.

• It ensures that only the target customer group is selected.

• There is no bias, anyone could be selected to take part.

• It is time-consuming.

What is one disadvantage of random sampling mentioned in the text?

• It is very expensive.

• It is very time-consuming.

• People selected might not be part of a business’s target customer group.

• It requires a lot of resources.

What is the aim of quota sampling?

• To get a sample that is representative of the overall population.

• To get a sample that is not representative of the overall population.

• To get a sample that only includes high-income individuals.

• To get a sample that only includes people from urban areas.