History of the Web

In the early days of the web (1991-2004), who produced the majority of content?

• General users

• A few specialist creators

• Social media sites

• Automated systems

What term is used to describe the shift to a situation where much of the content online is user-generated?

• Web 1.0

• Social Media

• Web 2.0

• Internet 3.0

What is at the heart of Web 2.0?

• E-commerce sites

• Search engines

• Social media sites

• News websites

Which of the following is NOT listed as a content producer in the social media landscape?

• Influencers

• Companies

• Brands

• Celebrities

Which of the following platforms is represented by a blue bird icon?

• Facebook

• Twitter

• Instagram

• LinkedIn

Which platform is represented by a red play button icon?

• YouTube

• Pinterest

• Snapchat

• WhatsApp

Who can be a content producer in the social media landscape?

• Only Influencers

• Only Companies

• Only Brands

• Anyone, including YOU

According to Fuchs (2014), what do large corporations do to social media?

• They enhance its democratic nature.

• They colonize it and dominate its attention economy.

• They make it more accessible to the public.

• They reduce its visibility.

What is the primary argument made by Fuchs (2014) about social media?

• Social media is a public sphere for participatory democracy.

• Social media is colonized by corporations, especially multimedia companies.

• Social media is free from corporate influence.

• Social media enhances public visibility and attention.

According to Mark Zuckerberg in 2016, what type of company is Facebook?

• Media company

• Technology company

• Content production company

• Editing company